An open letter to Cahaba Brewing Company:
CAHABA BREWING UP A CREEK (and the Cahaba River) WITHOUT PADDLES
Dear owners of Cahaba Brewing Company,
This is an attempt to convince you that you have and are making a HUGE mistake with your rebranding.
I love Cahaba Brewing - I love your beer, I love your people, I love your Skeeball. Everything that follows is said with love and in the hopes that I can save you.
Here's what it looks like happened. You wanted to rebrand, so you hired a local (local=good, no complaints here) company to help - but then they proceeded to slaughter your brand by applying this formula:
Here's how they did it:
MY PLEA TO YOU
You've only been in business for 3 years, you don't need a new logo,
you maybe just need a little clean up of your original.
You've already done a fantastic job of creating a recognizable
brand with the logo, colors, and the paddles for your taps.
So let's Clean it up...
Here's what I did...
Now let's have some fun and get some merch going...
Breaking down what is wrong with this new logo/branding
WARNING: more bitching ahead... and one final point
If you keep this new logo, you realize that you must get rid of your paddle tap handles, right? Nowhere in this new "lifestyle" brand do they remain. So I'd like to know - what will you use now?
The paddles are the most recognizable aspect of your brand - I always know when Cahaba is on tap at any bar or restaurant - and am so happy when they have it! It will be a shame to see them go.
Please rethink your rebranding. I'd be happy to work with you to help. No charge - I'm just concerned about your brand and my favorite local, beloved brew...
With much love and cheers,
Help save Cahaba Brewing Company!